Our Turnkey Hospitality Services:

CHS understands your challenges and delivers tailored solutions. It is our missions to bring your ideas and vision into reality through our expertise in developing careful and proper planning, and execution of a clear and concise strategy, on target and on budget.  CHS works in concert with owners and developers of the projects to provide a broad spectrum of management and consultancy services.

Ideally involved with a project from its inception, the CHS team guides the development and assures that the brand spirit and brand values influence all facets of the project through to delivery of the finished products.

Concept Development

Today, developing and operating golf courses is often at the center of a much larger vision that includes real estate, hotels, leisure facilities and retail.

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In emerging markets, developers are working with master plans to create new and contemporary communities and are faced with coordinating multiple sub-projects and many varied components.

From a conceptual stage, the vision and goals for a golf facility must be properly designed for the landscape, the culture and the market. Clubhouses must fit into the style of planned or existing housing, hotels and other physical elements, and importantly, be financially viable and sustainable. CHS is your objective voice in the planning and construction process. Our voice represents you, and your success is our business.

Agronomy

Agronomy begins during the pre-construction phase, during which CHS provides consultancy services in areas that include grass and sand selection, drainage and water management.

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We will work with golf course designers and architects to ensure appropriate site construction specifications are employed. CHS has experience in working in diverse climates and agronomic landscapes. Grow-in and operational agronomy form a core part of our business and our team will work alongside industry leaders to ensure proper selection, planting practices and turf management is adopted and suitable to the environment.

Technical Services

The objective in the provision of technical services is to provide expertise, guidance and consultancy to an assembled project team, throughout the design and planning phases of the project.

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CHS contributes the necessary expertise, operational and technical facilitation, and resourcing to ensure your golf and leisure facilities achieve the desired quality and levels of service excellence. Technical and pre opening activities include, but are not limited to:

  • Preparation of design briefs (clubhouse, resort, spa & wellness center, academy, practice area and maintenance facility)
  • Consultancy on golf course or resort design & specification; environmental support
  • Preparation of a strategic operation plan covering all aspects of the vision
  • Pre opening services deliver comprehensive operational planning for every aspect of your golf and leisure facility
  • Branding endorsement and identity
  • Marketing and sales strategy; management of marketing initiatives
  • Membership and access strategy

Recruitment

Although not our core business CHS carries out a large amount of recruitment services for our clients. 

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Pre opening marketing plans are developed to gain widespread visibility of facilities. We develop activities that include, but are not limited to:

  • Advertising and relationship marketing
  • Development of sales kits, membership packages, brochures and collateral materials
  • Public relations, communications and media
  • Web site development and e-Marketing
  • Social media and viral marketing
  • Campaign strategy, planning, execution and measurement
  • Event strategy & planning
  • Membership surveys and client report cards
  • Sales systems
  • Sales training

Once a facility is open, CHS will develop a market-driven strategy which is focused on both sustaining traffic and attracting new clientele.

Operational Management

CHS can be engaged as a professional golf course& resort management company to deliver management services that will ensure an owner’s or developer’s facilities are set up, managed and marketed to the highest quality and levels of service.

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Pre opening marketing plans are developed to gain widespread visibility of facilities. We develop activities that include, but are not limited to:

  • Advertising and relationship marketing
  • Development of sales kits, membership packages, brochures and collateral materials
  • Public relations, communications and media
  • Web site development and e-Marketing
  • Social media and viral marketing
  • Campaign strategy, planning, execution and measurement
  • Event strategy & planning
  • Membership surveys and client report cards
  • Sales systems
  • Sales training

Once a facility is open, CHS will develop a market-driven strategy which is focused on both sustaining traffic and attracting new clientele.

Advisory

As a company we have been offering strategic and operational advice to our clients since our inception in 2000 on a wide range of matters from concept feasibility studies, to membership restructure plans to operational recovery plans.

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CHS’s advice comes from year of industry experience and is based on sound financial principles and proven operating strategies.

As a company we keep ourselves at the cutting edge of industry innovation and trends and therefore are well positioned to offer our clients the right advice at the right time for their particular scenario. In addition to the significant golf industry experience that is held within the management team CHS has a strong team of associates who can offer advice on specialist non golf related aspect such as land planning, hotel operations, leisure and Spa’s. With this depth of knowledge and network we are in a very strong position to offer our clients exactly the advice they need.